Public Relation Level 3
Online Training Academy
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Summary
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Overview
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Reed Courses Certificate of Completion
Digital certificate
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Digital certificate
Digital certificate
Reed Courses Certificate of Completion
Digital certificate
- Show recruiters you've mastered in-demand skills
- Boost your CV and job applications instantly
- Share on LinkedIn to stand out from other candidates
- Transcript of completion included
Digital certificate
Digital certificate
CPD
Curriculum
This course contains
Format: 23 Videos (with subtitles and transcripts) and 2 PDFs
Duration: 4h and 47m
Description
In this Public Relations Level 3 course, learners will gain a comprehensive understanding of how public relations (PR) functions within organizations. They will learn about the principles and practices of PR, including its ethical aspects and professionalism. The course covers various tactics and research methods used in PR campaigns, as well as the power of storytelling and effective public speaking skills. Learners will explore the role of social media in PR and how to leverage it for communication purposes.
They will also delve into becoming influencers and the importance of body language in effective communication. Crisis management strategies and the implementation of corporate social responsibility (CSR) are also key components of the curriculum. Additionally, learners will gain insights into cross-cultural awareness and communication, which are crucial for working in diverse teams and managing PR in global contexts.
Course Curriculum
Section 1: Foundations of Public Relations
- Module 01: Basics of Public Relations
- Module 02: PR Strategies and Research
- Module 03: Key Areas of PR Practice Part I
- Module 04: Key Areas of PR Practice Part II
- Module 05: PR Management and Organisation
- Module 06: Professional Ethics in PR
Section 2: Core Practices and Techniques
- Module 07: Core PR Concepts
- Module 08: Mastering Storytelling
- Module 09: Effective Public Speaking
- Module 10: PR in the Digital Age
Section 3: Advanced Public Relations Skills
- Module 11: Managing PR Crises
- Module 12: Corporate Culture Awareness
- Module 13: Cross-Cultural Communication Skills
- Module 14: Cultural Value Insights
Section 4: Professional Development
- Module 15: Building an Influencer Brand
- Module 16: Body Language Essentials
- Module 17: Critical Thinking for Decision Making
Section 5: Legal and Cultural Aspects
- Module 18: Corporate Social Responsibility (CSR) Implementation
- Module 19: Cross-Cultural Awareness Basics
- Module 20: Media Regulation Overview
- Module 21: Understanding Defamation
- Module 22: Evaluating PR Performance
- Module 23: Managing Diverse Teams
Learning Outcomes
- Understand the fundamentals of Public Relations and its importance in communication.
- Identify key fields within Public Relations and their distinct practices.
- Demonstrate knowledge of ethical standards and professionalism in PR.
- Apply tactics and research methods effectively in PR campaigns.
- Analyze the impact of storytelling, public speaking, and social media.
- Manage crises and implement cross-cultural communication strategies in PR.
Who is this course for?
- Professionals seeking advanced PR knowledge.
- Individuals aspiring to become PR specialists.
- Students pursuing a career in communication and media.
- Business owners interested in enhancing PR strategies.
- Anyone looking to understand PR ethics and tactics.
Career path
- PR Manager
- Communications Specialist
- Social Media Strategist
- Crisis Communication Manager
- Corporate Social Responsibility Coordinator
- Media Relations Officer
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This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
